AI Visibility Audit
We run a defined set of buying-intent prompts across Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity, record who gets referenced and why, and check whether AI crawlers can reach your content at all.
Generative Engine Optimization · GEO Services
Get Found in AI Search Before Your Competitors Do.
Millions of people are now using ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity to discover businesses, compare services, and make buying decisions. We help businesses build the authority and structured content needed to become visible across these AI-powered search experiences.
- Answer Engines Tracked
- 5 platforms
- Prompts Monitored
- 120+ / mo
- Schema Types Deployed
- 20+
- Markets Served
- 3 countries
What Is AI Search Optimization?
Traditional SEO earns a position in a list. AI Search Optimization — also called Generative Engine Optimization, GEO, or LLM SEO — earns a mention inside the answer itself. The goal shifts from ranking a page to becoming a source that AI systems can understand, trust, and attribute.
Traditional SEO
- Optimizes an individual page for a keyword
- Success is a ranking position
- Competes for a click from a list of links
- Measured in impressions, positions, and sessions
- Content written to satisfy a query
AI Search Optimization
- Optimizes a body of connected, structured information
- Success is being referenced and attributed in a generated answer
- Competes to be the source the answer is built from
- Measured by prompt monitoring, citation frequency, and assisted traffic
- Content written so a passage can be extracted and stand on its own
These are complements, not alternatives. AI answer engines lean heavily on conventional search indexes and established authority signals — which is why we run AI Search Optimization alongside Local Growth Engineering rather than instead of it.
Why It Matters Now
Search behaviour is shifting in four observable ways. None of them mean traditional search is finished — they mean the path between a question and your business has more steps you do not currently influence.
Queries Are Getting Conversational
People type full questions with context and constraints rather than two-word keywords, and expect an answer shaped around their situation.
Answers Are Generated, Not Listed
An AI Overview or chat response synthesises several sources into one reply. Being source three of five is a materially different outcome from being result three of ten.
Less Reliance on Blue Links
A growing share of questions are resolved before anyone reaches a results page, so influence over the answer matters as much as position on the page.
Structure and Authority Decide Inclusion
Models favour information that is unambiguous, consistent across sources, and easy to attribute. Vague prose about "solutions" gives them nothing to cite.
The AI Visibility Framework
Seven stages. The early ones are technical and land quickly; the later ones are authority work that compounds over quarters.
Entity & Brand Authority
Your business made unambiguous as an entity: consistent naming, descriptions, locations, and services across your site, profiles, and third-party sources, so models are not reconciling three versions of you.
Structured Content
Answer-first passages, clear headings, definitions, and comparison content written so a single paragraph can be lifted, understood, and attributed without the surrounding page.
Technical Optimization
Crawler accessibility, render-blocking issues, Core Web Vitals, canonical hygiene, and schema markup. If a system cannot fetch and parse it cheaply, it will not use it. See Website Engineering.
Citation & Authority Building
Mentions and references on sources these systems already trust — industry publications, directories, associations, and local press. Third-party corroboration is what converts a claim into a fact.
Knowledge Hub Development
A connected cluster of expert content covering your subject completely, internally linked so depth is visible rather than scattered across unrelated blog posts.
Performance Monitoring
Monthly prompt re-testing across platforms, citation tracking, and referral traffic from AI sources, reported next to your conventional search numbers.
What We Optimize
Ten areas, all of which also improve conventional search performance. Nothing here is speculative work that only pays off if AI search grows.
Knowledge Architecture
How your topics relate, so depth on a subject is legible rather than scattered.
FAQ Content
Real questions answered in full sentences that stand alone when extracted.
Structured Data
Organization, Service, FAQ, LocalBusiness, and Breadcrumb schema kept accurate.
Internal Linking
Hub-and-spoke structure that makes topical authority explicit to crawlers.
Entity Optimization
One consistent description of who you are, everywhere you appear.
Brand Authority
Mentions, references, and corroboration on sources these systems already trust.
Content Clusters
Complete subject coverage instead of isolated posts chasing single keywords.
Expert Resources
Guides, data, and checklists with named expertise behind them.
Technical SEO
Crawlability, indexation, canonicals, and clean rendering for AI and search crawlers alike.
Website Performance
Core Web Vitals and fast, cheap-to-fetch pages that do not get skipped.
The Platforms We Work Toward
An honest note first: no agency has special access to these systems, and nobody can guarantee inclusion in a generated answer. What can be engineered is accessibility, clarity, consistency, and authority — the inputs each platform draws on.
ChatGPT
OpenAIWeb search results and crawled content. We focus on crawler access, extractable passages, and corroboration across independent sources.
Google AI Overviews
GoogleBuilt on Google's index, so conventional SEO, schema, and local signals carry directly into overview eligibility.
Gemini
GoogleShares Google's entity understanding, which makes consistent business data and Knowledge Graph alignment the priority.
Claude
AnthropicWeb search over crawlable pages. Clear structure, factual precision, and unambiguous attribution matter most here.
Perplexity
Perplexity AICitation-first by design and the fastest place to see whether authority work is landing, since sources are shown explicitly.
Where AI Search Meets Local SEO
For a local business the two disciplines share the same foundation. Every signal below feeds both your Google Maps performance and the data an AI system uses to describe you.
Google Business Profile
The most structured description of your business that exists. See GBP Optimization.
Reviews
Volume, recency, and sentiment are among the few third-party quality signals an AI system can weigh.
Local Citations
Independent directories confirming the same details turn your claims into corroborated facts.
Business Information
Name, address, phone, hours, and services stated identically everywhere, so nothing has to be reconciled.
Website Authority
A fast, well-linked, genuinely useful site remains the anchor both systems return to.
Structured Data
LocalBusiness and Service schema state the facts explicitly instead of leaving them to be inferred.
Industries We Work With
AI visibility matters most where buyers research carefully before contacting anyone.
Frequently Asked Questions
What is AI Search Optimization?
AI Search Optimization — also called Generative Engine Optimization or GEO — is the practice of structuring your content, data, and external authority so AI-powered search experiences can understand your business and reference it when answering relevant questions. It focuses on being a trusted source rather than on ranking a single page.
How is it different from SEO?
Traditional SEO optimizes a page to rank in a list of results. AI Search Optimization optimizes a body of information so a model can extract, attribute, and cite it inside a generated answer. The technical foundations overlap heavily; the unit of success differs — a ranking position versus a citation.
Can AI optimization replace SEO?
No. AI answer engines draw heavily on conventional search indexes, crawlable content, and established authority signals, so weakening your SEO weakens your AI visibility. The two are complementary, and we run them as one programme rather than competing budgets.
Which AI platforms do you optimize for?
We work toward visibility across Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. No agency has special access to these systems and inclusion cannot be guaranteed by anyone. What we control is crawler access, structured data, factual consistency, and the external authority these systems tend to draw on.
How long does it take to see results?
Technical and structured data work lands immediately, but visibility in generated answers depends on crawl cycles, index refresh, and model update schedules that vary by platform. Expect early signals in 2 to 3 months and a clearer pattern by 6 months, tracked through prompt monitoring rather than a single ranking number.
Is structured data important?
Yes. Structured data makes facts about your business machine-readable rather than something a model has to infer from prose. It does not force inclusion in an answer, but it removes ambiguity about who you are, what you offer, and where you operate.
Can existing websites be optimized?
Yes. Most of the work is restructuring what you already have: clearer answer-first passages, consistent entity information, schema markup, internal linking, and crawler accessibility. A rebuild is only needed when the platform blocks those foundations — see Website Development.
Prepare Your Business for the Future of Search
Book an AI Visibility Audit to identify opportunities to improve your presence across both traditional search engines and AI-powered search experiences.
AI Visibility Audit
Prompt testing across five platforms, AI crawler accessibility, schema coverage, and the entity inconsistencies holding you back.
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Thirty minutes on where AI search realistically affects your market — including when the honest answer is "not much, yet".
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The foundation underneath AI visibility: rankings, citations, reviews, and site performance.
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